Elons A;gol alzex versoin
Step 1 - question requirements
what does that mean
how do you know that
so what

Step 2 - Delete
most things are reversible. This is the most efficient step.
Step 3 - simplify/ optimise
For highest ROI, leverage
Step 4 - Accelerate
Who, what, when? - End of meetings
What is the time on task?
Fuck EOW
Step 5 - Automate
DO NOT DO THIS FIRST. ELIMINATION IS MORE EFFICIENT.

Content strategy - Show not tell. Trust economy. Education is the door.
- Give instructions that are easy to follow
- Make them believe following instructions is worth it.
- State the facts, tell the truth.
- Imposter syndrome happens when you lie misrepresent the truth.
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